Middle-market Brands Deserve Access to DSP Tech

Brands from the middle market deserve having access to technologies utilized by larger-spending brands and are just as much benefit from its use. Companies of all sizes will see significant improvements in performance by focusing their audience better and having access to a larger and varied options. Instead of being restricted to agency partnerships due to the lack of alternatives Brands should be able to determine the balance between self-service and managed services best fits their needs.Agencies should encourage and embrace the possibility of self-service for their customers.
There’s still great potential for agencies to bring to DSP technology, and opportunities to make a difference in planning, strategy, purchasing, measuring, and creative and innovative ways to tackle everything mentioned above.