How Brands Can Become Digital Competitors in APAC martechcube.com

APAC is seeing rapid growth in mobile commerce and usage. Smartphone usage grew by 70% in APAC in 2020, and 86% in China. Even more striking is the fact that 63% of APAC’s consumers said they shop most often through mobile apps and 35% said digital wallets are their primary method of payment. This makes it easier for them to adopt e-commerce formats and channels that are slower to catch on in developed countries. Live selling is when brands offer products via livestreaming on social media platforms like TikTok, Instagram and Alibaba’s Taobao. China leads the world in live-selling, which grew by 100% last year.
A majority of APAC has a mobile-first strategy. This allows customers to shop online and make purchases in-store using their mobile phones. Smart brands will be able to participate in next-generation strategies like live selling. This may require partners such as Taobao or other agencies who are familiar with these channels.